Keck Medicine of USC, a leading health system in the competitive Los Angeles market, faced challenges in attracting and retaining patients. To stand out in a crowded field, they turned to me to redesign their flagship website. The goal was to enhance their digital presence with a modern, user-centric experience that would drive growth and capture market share.
Key Results
The redesigned website successfully captured and grew market share for Keck Medicine of USC.
Increased Website Traffic: A significant rise in traffic, especially from mobile users, highlighted improved search engine visibility and stronger user engagement.
Improved Patient Acquisition: Measurable growth in new patient inquiries and appointment bookings through the website showcased its effectiveness as a patient acquisition tool.
Enhanced User Experience: Positive user feedback emphasized the site’s ease of use, intuitive navigation, and valuable content.
Data-Driven Roadmap: Keck Medicine gained a clear digital transformation roadmap, informed by comprehensive research and analytics.
Services Provided
Audience and User Experience Research
Pattern Library / Design System
Product Strategy
Product Design
Wordpress Development